[ian@huth]

I don't take any notice of advertising as a rule. We do our weekly shop and I know if prices have changed much on the items we normally buy. We particularly look for special offers such as BOGOF and take advantage of them to the max. For instance if one of the brands of coffee that we like is BOGOF we look at the use by date which is usually over a year ahead and buy several months supply. Same with toilet rolls, washing powder, etc.

Adverts which say that such and such a supermarket has been proved to be the cheapest only apply if you buy the exact same products that are in the shopping basket used. We usually use Morrisons which has the best range for our needs and works out the cheapest for us. There are a few odd things that we like from Asda and Tesco so make occasional visits to them for these things. Our next door neighbour always uses Asda which works out cheapest for their needs. The point is that there is no such thing as the cheapest supermarket for everyone. Which is cheapest depends on the things that you buy.