Back when I was a student working in Bhs, we had several credit cards with their owner's face on the back, bloody good idea too.
You could have the same process for the photo identification as with driving licences or passports.
Incidently, if you get given the choice of design for your card, pick the most boring one you can, don't go for the cute kittens!
You get the sales person concentrating on the wrong side of the card then!
Of course the best thing would be a well thought out and implimented ID card linked to your credit and debit cards, so you can use that along with fingerprint, select the account to want debited from the list on the screen and bobs your uncle.
Someone steals your card? Well, unless they chop your hand off it's pretty much useless