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Originally Posted by Aja
First Thanks for the welcome Raistlin. Now, a customers' percerption of how he/she is being treated by an ISP is also important. If I feel my ISP is treating me fairly I will continue to do buiness with them, they will continue to make a profit from me. If on the other hand I think I'm being screwed then I'll walk .... no profit from me sorry! Troll any of the Broadband/ Internet forums, and newsgroups and you'll continually see those ISP's with bad reputations, they are mentioned over and over again and not by accident either. Similarly the good ISP's are easily identified, you'll continually see certain ISP's being praised for their services ... always the same names. So yeah it's a business but consumers aren't dumb and reputation is everything in this game. If I as a Telewest customer of 4 years feel I'm being treated fairly by them then I am less likely to accept the deal being offered by those ISP's peddling ADSL packages when it comes around.

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The factor that you are missing in looking at forums is that some ISPs have only a few thousand customers whereas others, in particular NTL and BT, have over a million. People tend to use forums more when they are having problems so the big ISPs will have plenty of negative comment but the very small ones have very little but may have a larger percentage of their customer base who are dissatisfied with their service. It is extremely difficult when looking at forum posts to determine how many unique posters may be for or against an ISP as it is not unknown for poeple to register and post under several different usernames to add weight to their points.