[scrotnig]

Again I'll say it...it's all about profit. Company directors do not sit around in boardrooms discussing how loyal their customers are, they discuss how much profit they are making, and how they can make even more.

In most cases the actual number of people who would actually go ahead and and leave (as opposed to threating to leave) over not being given a new customer discount is pretty small in the grand scheme of things and companies accept that these people will go as it's cheaper than giving blanket discounts to ALL customers which ruins the business model.

It's simply attrition. The problem is that people have been filled with their 'rights' and 'power' by silly consumer programmes, people need to get real. This is a free market capitalist economy. Nothing is done in business without PROFIT being the ultimate motivation. Believe anything else and you're naive.

The best thing people can do is look for the best LONG TERM deal, not who gives you the most dicount in your first month. Check other things like standards of service, not just price. Find your deal, then accept that that is the price you will be paying instead of agreeing to it then getting all arsey that you can't have new deals that new customers get.