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Originally Posted by Aja
Extending the offer of one months free service to an existing customer who has fullfilled his contract and wants to upgrade makes good business sense to me. First, it says we value you as our customer and would like to keep you as such. Second, It is an added incentive for me the customer to upgrade rather than continue using the existing service. Third, they would not have to write to anyone, they would simply have to alter the deal on their website offering one months free service both to new custonmers and existing customers who want to upgrade to 2Mbit broadband. This only seems fair to me. Telewest/Blueyonder shouldn't take their customers for granted, ADSL Broadband suppliers are offering some very attractive deals at the moment and I for one am waiting to see how Telewest will respond ... interesting times indeed!
In answer to Neil's question no I would not sign another 12 month contract.
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There is certainly a case for customers who are upgrading to be offered something, but the customer would realistically have to agree to a new 12 month contract.
ADSL suppliers are indeed offering attractive deals but only to NEW CUSTOMERS.
Again, the bottom line is that companies are not interested in loyalty or how long you've been a customer, they are interested in MAKING PROFIT. Anything else they do is with making money in mind, nothing else.