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Originally Posted by Aja
How come Telewest / Blueyonder give special deals to new Broadband customers but do not extend the same courtesy to their existing users. I'm on a 1Mbit Broadband, phone and basic Cable TV package. I pay around £40 per month for this and I've been with Telewest for years. I was thinking about upgrading to 2Mbit and noticed on their site that a new user signing up for the 2Mbit package gets free installation, a discount for ordering online, and the first months' service is free of charge. The existing user who wants to upgrade to 2Mbit gets .... ziltch.
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Thing is, chances are you'll have had a deal when you first joined.
If it was feasible to simply write to all existing customers and off them a deal, then they may as well lower the prices across the board.
Telewest are in business to make a profit, and the deals they offer to new customers are literally a means to attract new business.
Sure some customer might leave because they can't get the same deals but you can bet the revenue lost will be a fraction of the amount that would be lost cutting prices for everyone. Remember we're talking cable companies here who don't make any money at the moment.
People need to remember that companies are not in business to give good customer service or to promote loyalty or to be fair or to treat everyone equally, they are in business to make a profit, pure and simple.