Quote:
|
Originally Posted by ian@huth
No, churn is the number of customers lost during the period. Percentage churn is the number of customers lost divided by the average number of customers during the period.
|
No it is not it is based on the net movement in the subscriber base.
If you start the period with 100 customers, gain 20 customers and lose 20 customers you end the period with 100 customers. However they are not the same customers, only 80 of them are the same. The churn in this example is 20%
I think that means we are both right, but I'm to tired to compute that!