Quote:
|
Originally Posted by BBKing
Don't think they will though - they probably like people getting lost on the way to fresh fruit and impulse-buying a widescreen TV, or something.
|
Thats exactly why its done, I was once fed a load BS about how merchandising is to give the displays a bit of veriety etc, that was until I started working at asda when a manager who was very honest (gotta hand it to him for that) told me that its to dissorientate the customers so they have to go down almost every isle to find what they want and end up finding 20 or so more items they didnt know they wanted when they came in.
That is also why bread, milk, butter and music & video will normally be loacted at the rear of the store.
They would also do the same with the ciggerette kiosks but apparently smokers are some of the more impatient customers and will often leave if they dont see the counter near the door assuming there isnt one there rather than looking or asking.