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Originally Posted by scastle
It's also a survery conducted by an unknown company (I had never heard of them before this) and published in a newspaper owned by the same company that owns NTL's main competitor, and has been known to regularly give Sky free publicity (see various Private Eye issues for evidence of this).
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There are quite a number of survey sites popping up on the internet. Some of these offer rewards for completing surveys and quite often get out of giving the rewards because they say they are screening applicants and you are not in the required target group. This after a number of screening question that were probably all that they were wanting answers for.