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Originally Posted by Hans Gruber
At the time of the advertisement there was no legal way of downloading Spiderman, even with permission of the copyright holder.
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If the copyright holders wished to allow internet transfer of the film to people for review, etc they could have done just that, no doubt having a plethora of non-disclosure and similar restrictions on how the copy could be used. Neither of us know if that actually happened or not. The general public would not have had any legal method of downloading the film but that is immaterial.