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Originally Posted by ianathuth
The vast majority of NTL customers don't give a damn whether BT beats NTL. They are not bothered about the caps (not that most of them know about them) or faster and faster speeds. They have a service that does all that they want it to at a reasonable price and get a reasonable service. They are not bothered about ping times, tracerts and lagging. All that some customers want is an always on service that doesn't tie up the phoneline and at a reasonable price. Some don't want a service that's brilliant for gaming as they don't want their kids tied to the computer for most of their lives. These customers won't leave NTL because someone else has a faster, uncapped service. They are happy with what they have got.
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A lot of people aren't getting that 'reasonable service'. And a lot of people are led by what others tell them, people that DO know about things like caps, etc. A lot of people are also led by advertising, and families that use the computer between them all, WILL be influenced by an advert telling them they don't have to worry about watching what they download.