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Originally Posted by homealone
the game itself, when actually being played, is very dynamic - but, like you say, the action only happens in short bursts. I wonder how it would go down in the UK if a live sporting event was paused in order for the TV company to have a commercial break, for example.
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The game isn't "paused" so to speak. The commercials only happen during the natural breaks in the game I.E when a time out is called, or after a drive is completed i.e a team scores, or a turnover when possession is passed to the other team.
Haven't heard many complaints about cricket having ads