[Chrysalis]

Well it is correct a business ultimate goal is to make profit otherwise why do business, but there are different ways of looking at it. Many companies will be prepared to make a loss to satisfy customers if it means profit in the long term. The other end of the scale companies that won't accept any type of loss ever, and expect each and every customer to turn them a profit.

Using banks as an example, when people go bankrupt etc. and default on their debts, these are examples of loss making customer's, now if the bank were to go anal on this they could turn around and say right we are going to stop offering loans because we cannot garantuee a profit on every customer and this would be insane. Another example is walkers crisps who I have worked for before, when their customer base gets below their target they will usually either add more product free ot knock something like 50% off the price of multipacks, they have at times sold multipacks for a loss although rare it has been done, they will also refund customers £10 for each complaint regardless of the size of the complaint or investigation result.