[Pierre]

Today ntl are launching ntl On Demand to 80,000 digital TV customers in Glasgow.



their new on demand service provides instant access to a wide choice of movies as well as music, kidsââ‚ ¬Ã¢â€žÂ¢ and adult programming. The service provides access initially to over 150 hours of additional TV programming, including advertiser-free childrenââ‚à ƒâ€šÃ‚¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚¢s programmes, a †˜Pick of the Weekââ‚ ¬Ã¢â€žÂ¢ showing the best from the BBC, a video music jukebox and adult library.

Companies who have already agreed to provide content include the BBC, Nickelodeon, Jetix, Warner Music, Entertainment Rights, VPL, The Walt Disney Company, Hollywood Pictures, Touchstone Pictures, Miramax Film Corporation, Buena Vista International, Inc., Sony Pictures Entertainment, Sony Pictures Classics, Columbia Pictures, TriStar, PathÃÃâ€*’©, Icon Films and Playboy TV. Additional partners will join the service as it develops.

ntl On Demand will feature DVD style features include freeze frame, fast-forward and rewind, and programmes will be available for 24 hours from purchasing. Most current films will appear on TV first through VOD, nine months after cinema launch, only 90 days after video release and six months before scheduled TV movie channels. To help customers choose which film to watch full-length film trailers can be viewed before purchasing.