Lots of reasonable suggestions coming out now, noone here is asking for a 3mbit unmetered connection for 37.99 a month, but are willing to compromise.
1 - Lower max speed with higher limit or unmetered. (stay on current package??)
2 - Have higher limit but accept that if they are affecting other customers they may be asked to cut back. (I think this is how most isps work, if qos isnt affected no reason to cap, of course isp's who dont have headroom on their capacity are less capable of this option)
3 - Pay for a higher package eg. £50 for unmetered 2mbit
I think nightmare scenarios are been thought of as well, as speeds increase it will become much harder to use the max speed 24/7, its not that easy to burst to 3mbit never mind sustain it 24/7. Common sense is all thats needed this is why I really think its someone who hasnt a clue on technical aspects of the internet who has created these new packages, they have just looked at the financial side and thats it.
To the money crunchers
I will pay a 3 figure sum for a unmetered connection if I get a SDSL type level of service to go with it, you cant take without giving