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Originally Posted by Tristan
Looks nice. But cheap? Hmmm...
At the current exchange rate, $499 = £265.77 . Add on 17.5% VAT and you come up with a theoretical street price of £312.28 .
Yet I bet anyone that that will magically jump to £399 (or more) when it's launched in the UK...
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But would you be happy if the price fluctuated daily as the exchange rate moved? £312 today, £330 next week, £299 the following? When does the price fix? When the retailer buys it from apple, when they sell it to you?
Who pays to put it on a plane/boat over here? Who pays the import duties and customs clearance fees.
If you import from outside the EU you soon realise why a simple conversion never works.
You also need to remember that the $499 is the ex tax price in the US, most US customers (except those in New Hampshire) will pay sales tax on that price. This can easily be up to 8% these days.