Im sure its been mentioned 5000 times but after experiences family and friends ref the "internet" - here is how they work !!!
Most people I know are new to both computers and the internet - they look at whats on offer and they look at ONE thing - the price - they would not even know what the word CAP meant, never mind Useage Restrictions. Its hard for someone who is new to all of this to understand how much they would use over a month etc as its all computer Jargon - Megabytes, GigaBytes - Wahhh
9/10 people stick with the biggest/most advertised thing out there - such as BT, AOL, Freeserve, NTL and Telewest. Here is a mad example of my very own sister and tell me shes not insane. She had a BT line installed and also a Telewest phone line. She paid for the dial up service and over all a month, came to quite a bit let me tell you.
I could not see her for example going for a 3mbit line as she would be happy with either BT (adsl) or NTL/Telewest (300, soon to be 1mbit). Even my Mate who plays online games went for the Cheapest BT Lock you in for 12 months deal even though there was a CAP which again he never understood, after all he does not download does he !!!
This is another area though, perception - if the Average user thinks its only clocks up when they DOWNLOAD things when in reality anything he does online is adding up the monthly figure - not saying the advertising is not saying this, just people will switch off to the things they dont want to hear.
Ive said this once and I shall say this again - NTL should really think about 3 diff type of users, LITE, Home and Power and gear the products around that, having a CAP across the board is bad, I dont know of any other company that does this, if you do, post and let me know
