Cable Forum - View Single Post - NTL should switch to a digital only service!

ian@huth · 29-12-2004, 10:44

The timing is all wrong to switch off analogue on NTL, either by area or nationwide.

What NTL want is to make customers want to move from analogue to digital without them having to force the issue. When NTL get VOD and Personal Video Recorders up and running during 2005 they will be in a much better position to tempt customers to change and to attract new cusomers. With the increased broadband speeds there will be another avenue for getting the rewards from a big advertising push and hopefully getting more customers to take multiple services.

There is no point in trying to persuade customers to move from analogue until there is something substantial that makes them really want to change.

29-12-2004, 10:44	#70
ian@huth Inactive Join Date: Jun 2003 Location: Huthwaite, Nottinghamshire Services: VM 10Mb, TU, 1xSky HD, 2xSky+ (HD,all packs, sports & movies) 2xDVD PVR's, Freesat Freeview & other Posts: 4,536	Re: NTL should switch to a digital only service! The timing is all wrong to switch off analogue on NTL, either by area or nationwide. What NTL want is to make customers want to move from analogue to digital without them having to force the issue. When NTL get VOD and Personal Video Recorders up and running during 2005 they will be in a much better position to tempt customers to change and to attract new cusomers. With the increased broadband speeds there will be another avenue for getting the rewards from a big advertising push and hopefully getting more customers to take multiple services. There is no point in trying to persuade customers to move from analogue until there is something substantial that makes them really want to change.