[gunner45]

I'd now like to comment on O2 providing a fixed broadband service. Well, O2's subsidiary giffgaff already does this by buying wholesale access over nexfibre's XGS-PON via VMO2's fixed network unit (which manages both VM's own DOCSIS/XGS-PON footprint and nexfibre's XGS-PON), so the feasibility must be there for O2 to buy wholesale from the fixed network unit as well. Just as VM can bundle Virgin Mobile with its offerings, O2 can bundle VM's broadband with its mobile.

However you have to consider if it will cannibalise VM's broadband. The risk is there but can be much lessened as it would likely be positioned as a lean, data-utility add-on - simple, unbundled, streamlined broadband designed purely to complement a mobile account (much like EE’s mobile-first broadband positioning before it absorbed BT Consumer). It wouldn't pitch heavy TV packages; it would just offer clean connectivity billed straight to the My O2 account.