Quote:
Originally Posted by gunner45
Let's have a look at some figures from VMO2's recently-released results.
ARPU (revenue per customer) decreased from £48.24 to £45.83 in the last 12 months, which is at odds with those who think that VM is continually stiffing its customers. VM's explanation is that "Consumer fixed ARPU decreased 5.0% to £45.83, reflecting competitive intensity and the phasing of annual price rises."
Furthermore VM has instituted a new policy whereby existing customers will, come the end of their existing contract term, are now much more likely to be offered a significantly more affordable renewal deal than before.
https://www.ispreview.co.uk/index.ph...-contract.html |
Thats because "some" customers do get good retention, and they have a high churn so a bunch of customers at any given time are on new customer deals.
Those numbers dont prove no one gets screwed over.