Quote:
Originally Posted by Chrysalis
Not every ISP and not to the same extent as VM.
My current ISP charges every customer the same, no annual increase, no retention deals.
Even other ISPs that have retention deals, they usually more fair who gets the offers (usually anyone who asks, unlike VM) and not a tripling of price, maybe just an extra 10-20%.
I am not a price sensitive person in terms of what I will pay for broadband, but I have huge issues with paying more than another customer for the same service on retention, VM is like a stall selling apples with randomised prices, one person pays 5p for their apple, the next 50p, the next 30p, and so on. If another customer is paying £35 for gig1 on retention offer, I expect to be offered the same deal, not £90. They have basically been using adaptive pricing for years.
I also dont believe in raising prices for the sake of it because someone is not in a long term contract. Although I will put up with it if it isnt extreme. £35 to £90 is extreme.
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Let's have a look at some figures from VMO2's recently-released results.
ARPU (revenue per customer) decreased from £48.24 to £45.83 in the last 12 months, which is at odds with those who think that VM is continually stiffing its customers. VM's explanation is that "Consumer fixed ARPU decreased 5.0% to £45.83, reflecting competitive intensity and the phasing of annual price rises."
Furthermore VM has instituted a new policy whereby existing customers will, come the end of their existing contract term, are now much more likely to be offered a significantly more affordable renewal deal than before.
https://www.ispreview.co.uk/index.ph...-contract.html