Thread: General Virgin TV (2026)
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Old Today, 17:08   #1083
Itshim
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Re: Virgin TV (2026)

Quote:
Originally Posted by gunner45 View Post
I think Channel 4 will get more business as Disney+ is a major streamer, many of whose customers don't watch Channel 4. And the big deal is not the box sets but the inclusion of the live HD Channel 4 feed which makes Disney+ a distributor of a UK public-service broadcaster's linear channel. And Disney+ benefits as it wants to be more than just a distributor of Disney's back catalogue of Star Wars, Marvel, etc.

So what are the payment arrangement? This is always confidential, can be reciprocal if both get roughly the same benefits, can be advertising revenue-sharing or, perhaps most likely, Disney pays Channel 4 a licencing fee.
Clearly Disney can see the benefits, but it's beyond me, if they are paying for it.
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