ITV not much different. Coronation Street episodes with no ads run for 22 minutes on ITVX (except the odd one reaches 23 minutes) - hour long programmes never exceed 46 minutes.
A two hour drama on ITVX will run for 90 minutes.
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Originally Posted by nomadking
Considering US TV programmes that fill a 60 minute slot are around 42/43 minutes long, that's a big gap to fill.
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