Quote:
Originally Posted by gunner45
There's a lot that's right about your post but you hugely underestimate ITV's broadcast and streaming businesses, namely it makes a lot of money from 'low-brow' mass productions and ITVX's 16.5 million monthly active users. And this 'low-brow' stuff is exactly what Sky wants so much as the biggest hole in its armoury is the mass-market free-to-air - a hole it will plug with the acquisition of ITV.
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Oh, I know they’re successful. They produce highly successful crap, but then so did Gerald Ratner, until he was stupid enough to tell everyone that’s what he was doing.
I quite understand why Comcast thinks it’s a good fit, but the point you make also underlines, in part, why I think they won’t relinquish ITV1’s PSB licence. Anyone can make crap, crap is a commodity item and the only way you can sell a commodity is to have it under your customer’s nose so your customer picks up your crap and not the next guy’s. Because (Bristol Scale notwithstanding) crap is crap is crap. Without the PSB licence and the channel 3 slot they become just another purveyor of crap somewhere in the arse-end of the EPG.