That ‘news’ article could have been written by OB himself.
It’s full of confirmation bias (as well as affiliate links), and you only have to go a few paragraphs down to establish that el gov has merely published a green paper. Even when one of these contains a preferred option, the whole point of a green paper is to start a high-level discussion around general concepts. If they had a workable plan to actually end Freeview in 2034 it would be in a white paper, and even that is somewhere short of a bill for discussion and passing as an Act of Parliament.