Same, I'm not a Luddite or anything, but experience has shown that many 'improvements' (not just VM) lately are simply ways to improve 'their' profits
If you're going to improve something, make it better, don't just throw another flashing LED on it.
I guess all the Research & Development departments need to justify their existence too, not to mention the Marketing bods with their big smiles and extravagant claims of superior products