Thread: General Virgin TV (2026)
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Old Today, 12:16   #507
OLD BOY
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Re: Virgin TV (2026)
Quote:
Originally Posted by Phunkenstein View Post
I do think the loss of HBO needs to be taken in context... in terms of scripted programming they only ever delivered around a couple of hours of scripted programming a week in the best of times out of that pact... the way some people talk, they act like Sky's entire schedule compromised of HBO programming. In real terms, backfilling scripted HBO programming (regarding quantity) isn't exactly a huge endeavour.
I think HBO captured the British imagination. A lot of Sky Atlantic has always been junk, but it’s the content that excels that people go for. One of two HBO episodes each week was enough to gather a lot of interest.

I know that Sky will still be able to commission some material from some studios, but so much now is directed at the streamers by the studios, that there’s not a lot of good stuff left over these days.

I think it is worth pointing out that NOW is competing with those streamers, and if it cannot find enough exclusive content to make it interesting, it could sink without trace.
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