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Originally Posted by RichardCoulter
Thank you.
Sky are saying that Sky Atlantic will be available to 3m homes (the total number of Virgin TV customers), whilst Virgin say that it will be made available to 1m homes. This must mean that Virgin have 1m homes with the 360 or stream and 2m with the TiVo V6
This is probably why they are really trying to push the 360 now. Unless it's an error, this must mean that Sky Atlantic will eventually be made available to every customer.
I doubt that Sky will want this to be too long as it will be affecting their ratings & ad revenue. I'm sure that they know that the new arrangements will result in a decrease in viewers, so one way to try and negate this is to make the channel available to cable viewers.
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Same thing happened with the Sky Sports + channels. Initially VM said 360 only and you have to "upgrade" to get them. Hey presto, a few months later available on the V6. Advertisers are everything, and won't be happy if the audience is restricted.