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Re: Virgin TV (2026)
Sky Media (the advertising arm of Sky) has put this out today:
Sky Atlantic soon to be available in Virgin Media homes
From 1 April, Sky Atlantic arrives in Virgin Media homes, reaching 3 million more customers and expanding access to one of TV’s most talked‑about channels. Included at no extra cost for Sky Entertainment subscribers, the launch brings premium drama to more screens. For brands, it’s a powerful opportunity to align with must‑watch content at greater scale.
The mention of '3 million more customers' pretty much confirms that Virgin Media still has more than 3 million TV customers, not that all of them will actually have access to Sky Atlantic!
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