[Mr K]

Virgin Media O2 has issued a warning regarding anticipated declines in sales and earnings for 2026, following significant customer attrition attributed to recent price increases.

The telecoms giant reported a net loss of 397,500 mobile subscribers last year, with a substantial 164,800 departing in the final quarter, primarily due to O2’s price adjustments.

Last October, the company announced a further monthly increase of £2.50 for its 15.6 million mobile customers, effective from spring 2026, revising an earlier proposed rise of £1.80.

Concurrently, Virgin Media O2 saw 138,400 broadband customers leave in 2025, including 16,700 in the last three months of the year.

https://www.independent.co.uk/news/b...-b2923060.html

Very careless of them....