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Originally Posted by OLD BOY
Broadcasters are pushing for an on demand streaming future because scheduled TV is more expensive and difficult to run, and advertisers are preferring a more targeted approach for their advertising, which is more easily achieved via on demand.
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This is an assertion about the beliefs of a third party - as you (obviously) don’t have the power to speak for ‘broadcasters’, it’s polite for you to link to a source for the motives you’re imputing here.
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Live broadcasts will, of course, continue in the same way that Amazon and TNT broadcast football.
While it is still possible that the government will step in, I think the realisation that broadcasters would want compensation for bearing these unnecessary costs will seal the fate of the traditional channels. As the article points out, most of the population is now connected to the internet and if there is a campaign to publicise the forthcoming switch-off, there will be very few people left without it by 2034.
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As per, your predictions are based upon suppositions that are generated by wishful thinking…