Thread: The future of television
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Old Yesterday, 21:20   #1312
OLD BOY
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Re: The future of television
Broadcasters are pushing for an on demand streaming future because scheduled TV is more expensive and difficult to run, and advertisers are preferring a more targeted approach for their advertising, which is more easily achieved via on demand.

Live broadcasts will, of course, continue in the same way that Amazon and TNT broadcast football.

While it is still possible that the government will step in, I think the realisation that broadcasters would want compensation for bearing these unnecessary costs will seal the fate of the traditional channels. As the article points out, most of the population is now connected to the internet and if there is a campaign to publicise the forthcoming switch-off, there will be very few people left without it by 2034.
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