Quote:
Originally Posted by OLD BOY
Because maintaining linear channels is an extra cost to the broadcasters and new original content now tends to go to the streamers. A lot of work goes into assembling the schedules, working out timings and slotting in advertisements. It’s far easier just to upload to an on demand system and not worry about time constraints and filling in blank spaces. The broadcasters themselves say they don’t want to maintain two systems as it is added cost.
The FAST channels will continue if the demand is there. They are cheap and easy to assemble, the content is cheap and practically everything is second hand material. Some of our traditional channels may still exist as streaming channels if the government requires it.
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The FAST channels are linear channels and they exist because the demand is there. All your observations have merit but your conclusions don’t fit your observations - you can see as well as I can that FAST channels came out of nowhere to occupy a space created for on-demand streaming because there is a demand even amongst people who are comfortable with IP delivered television for a pre-determined linear stream.
Once you accept the logic of meeting market demand for a linear scedule, you also accept the same logic that goes with everything else in a competitive marketplace - your offering must be more compelling than your competitor’s. The additional effort required - accurate scheduling of programmes and advertisements, deciding what shows to place where in order to draw in and hold on to an audience - becomes marketing spend that pays a return. Though I also think you’re over-stating how difficult it is for an established professional TV channel with its own play-out suite to actually do all that stuff.
Aside from all that, as long as it is necessary to maintain legacy delivery networks, whether cable, terrestrial, satellite or some combination of those, linear schedules will have to continue to exist because that’s the only way to deliver TV over those networks. I still think your imagined timetable for final shut-off of those networks is wildly optimistic.