Quote:
Originally Posted by 1andrew1
Advertising firms are in it to make money. If an advert includes people in it who consumers in more countries can identify with, they can use that advertising globally and save money on hiring actors for each region the product is sold in. Is this another reason for adverts with a range of ethnicities in them?
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Which also probably explains why many car adverts show left
hand drive models - why bother with two adverts when one will do
