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Old Today, 10:07   #959
1andrew1
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Re: Reform UK's chronicles

Quote:
Originally Posted by OLD BOY View Post
True, but the advertisers are adhering to this ridiculous edict that they should select actors on that basis rather than on the basis of talent. It's positive discrimination, which is illegal, but nobody in authority seems to care.
Advertising firms are in it to make money. If an advert includes people in it who consumers in more countries can identify with, they can use that advertising globally and save money on hiring actors for each region the product is sold in. Is this another reason for adverts with a range of ethnicities in them?
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