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Old Yesterday, 20:16   #930
Hugh
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Re: Reform UK's chronicles

Quote:
Originally Posted by OLD BOY View Post
True, but the advertisers are adhering to this ridiculous edict that they should select actors on that basis rather than on the basis of talent. It's positive discrimination, which is illegal, but nobody in authority seems to care.
Do you have any evidence to back up that assertion, or are you just Pochinating?

Or…

https://www.sbs.ox.ac.uk/news/new-re...nd-brand-value

Quote:
The first-of-its-kind research, based on analysis of 392 brands across 58 countries, proves the positive impact of inclusive advertising on business outcomes in both the short- and long-term, and across multiple metrics. It highlights several areas of performance improvement including sales, financial performance, customer preference and loyalty, brand equity and market competitiveness. The findings confirm that inclusive ad campaigns deliver:

3.5% higher shorter-term sales and 16% higher longer-term sales
62% higher likelihood of being a consumer’s first choice
15% higher customer loyalty

What do you have against Capitalism?
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