Chris

Ask yourself why a channel like Pop, for example, would be taking the opportunity to get back in the EPG. Now, just the same as when our kids were young (15-odd years ago now), parents are happy to have a channel like that on in the living room, just playing out from show to show while the kids half-watch it while playing of whatever. The strength of a linear schedule is the same as it ever was - there is zero friction from a consumer point of view. It’s just there when you want it.