Quote:
Originally Posted by Chris
What you believe or doubt vis a vis viewing figures is neither here nor there. For starters, the figures are actually available - BARB collects them. And then, as others have said, over and over, these channels don’t need large viewer numbers to be viable. They’re broadcasting repeats over mature infrastructure from largely automated play-out suites. The cost of providing one of these channels is comfortably less than the revenue from the syndicated advert packages they run, or else they wouldn’t be doing it.
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I know, Chris, but what will the situation be in 10 years’ time? Streaming has boomed during the last 10 years. channels have been closing, and that includes Sky channels, a process that is continuing as less and less original material is available.
So, it’s not only a question of the cost of programming being cheaper as there are more and more repeats, but it is also a question of audience figures and where the advertisers will go to follow the more intelligent audiences. No-one with half a brain is going to subject themselves to endless repeats of repeats, are they? Either they won’t bother watching anything vaguely stimulating more or they will succumb to the streamers.
If the government decides in the New Year to extend its support to these broadcast channels and Freeview beyond 2025, I think they will live to regret it (if indeed they are still in power by then).
https://www.broadbandtvnews.com/2025...f-10m-viewers/