Quote:
Originally Posted by Chris
And you’re not grasping that just because broadcasters lobby for an outcome that suits them, it does not follow that they will get what they want. They are only one part of the equation, and moreover they are providing a service, and a service must align with the needs of service users.
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Absolutely, yes. There are many parts of the equation, but let’s look at why I have reached the conclusion I have.
I have already drawn attention to the fact that broadcasters want IPTV only. It’s not hard to see why. It’s cheaper than continuing to support the DTT system and there’s less financial outlay and work without scheduling programmes. New stuff can just be added as a new tile on the system. No more problems with programmes that need editing to fit them into the slot. No more other trying to find archive content to fill the increasingly blank schedules on each channel. The coveted viewers cherished by advertisers are moving on line. That is where broadcasters get better returns than on traditional channels, which are watched by fewer people each year and increasingly by an audience reluctant to spend much money.
On the other hand, we have Ofcom and the government. Ofcom is concerned by the older TV audience who might get left behind if IPTV was the only option left to watch TV. It will push this problem to the government. No doubt the government will consult with the broadcasters, and they will come up with their solutions to the problem and make it clear to the government that it will not be economic for them to continue to use DTT. The government will have to contemplate these arguments and also bear in mind that there will soon be pressure to use the DTT spectrum for other purposes, although as has been pointed out, there are proposals to improve the DTT infrastructure, and so the views of Arqiva will then need to be taken into account.
Then there’s the TV viewers.There is a sizeable chunk of viewers who are campaigning against shutting down DTT before 2040. The main problem is that there is a cost to that - who is going to bear that cost? The broadcasters will push back hard against that - even Davie of the BBC believes that, and he has no need to be concerned about advertisements as the commercial stations are.
I don’t deny that there may be some sort of basic DTT channel run by the BBC, but they will point out that this will come with a price tag. Who will pay for that? Perhaps it could be paid for with the cost savings of transferring most programming to IPTV only.
I can assure you that I am listening intently to the counter arguments, Chris, but I keep coming back to the cost of having two systems, and who will pay, because the broadcasters won’t want that without compensation.
And, of course, the government has no money.