Quote:
Originally Posted by OLD BOY
But that ignores the fact that advertising is also carried on IP systems, and that those advertisements are non skippable to boot.
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Yes, OB.
But the viewers aren’t all on IP based systems for a multitude of reasons, explained many times over. Viewers who actually have mechanisms to use on demand - and have done for twenty years - still watch linear television as broadcast. Including over DTT.
That’s the square that cannot be circled without big bad government intervention making a decision unpopular to the masses.