Thread: The future of television
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Old 23-03-2025, 18:16   #1113
OLD BOY
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Re: The future of television
Quote:
Originally Posted by jfman View Post
Which brings us (once again) to the fact that the advertising revenue from reaching the eyeballs on DTT outweighs the costs of broadcasting on it. Because to a rights holder the additional cost of the DTT platform is peanuts by comparison for the multi-billion point television industry.

Rational capitalists don’t voluntarily cannibalise their revenue streams and hand advantages to their competitors. Hence everyone keeps a far higher volume of content, by hour of broadcast, on DTT above the contractual minimum for PSBs.
But that ignores the fact that advertising is also carried on IP systems, and that those advertisements are non skippable to boot.
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