Cable Forum - View Single Post

jfman · 23-03-2025, 18:13

Which brings us (once again) to the fact that the advertising revenue from reaching the eyeballs on DTT outweighs the costs of broadcasting on it. Because to a rights holder the additional cost of the DTT platform is peanuts by comparison for the multi-billion point television industry.

Rational capitalists don’t voluntarily cannibalise their revenue streams and hand advantages to their competitors. Hence everyone keeps a far higher volume of content, by hour of broadcast, on DTT above the contractual minimum for PSBs.

23-03-2025, 18:13	#1112
jfman Architect of Ideas Join Date: Dec 2004 Posts: 11,146	Re: The future of television Which brings us (once again) to the fact that the advertising revenue from reaching the eyeballs on DTT outweighs the costs of broadcasting on it. Because to a rights holder the additional cost of the DTT platform is peanuts by comparison for the multi-billion point television industry. Rational capitalists don’t voluntarily cannibalise their revenue streams and hand advantages to their competitors. Hence everyone keeps a far higher volume of content, by hour of broadcast, on DTT above the contractual minimum for PSBs.