Quote:
Originally Posted by OLD BOY
Well, surely, that’s the argument. When that crucial point is arrived at, they will withdraw. Why would they do that now? The contracts for DTT and satellite have a few years to go yet. The big question is, will they be renewed, and if so, for how long?
You seem to view everything in terms of the present rather than the future.
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No, OB I simply view things rationally.
These rational capitalists in the marketplace are complaining about costs. If, as you claim, these are so high as to be unviable they could simply exit the marketplace for the majority of their broadcast hours - hardly anyone uses DTT exclusively after all. Internet is universal enough they could still reach the vast majority of consumers.
They will only exit DTT when they can close it down because they know someone else would step in because of the universal coverage it provides and low barrier to entry for its use - as Chris outlined a couple of days ago. It costs peanuts compared to all the other costs for a content provider.