Cable Forum - View Single Post

**Hugh** · 19-03-2025, 20:16

Other DTT broadcasting technologies are available…

https://www.tvbeurope.com/media-deli...-ready-by-2027

Quote:

PUBLISHED: MARCH 18, 2025

A group of vendors and broadcasters believe 5G Broadcast will finally be ready for use across Europe by 2027.

The 5G Broadcast Strategic Task Force (5BSTF) is made up of Media Broadcast (Germany), TDF (France), Cordiant Capital (UK), Emitel (Poland), CRA (Czech Republic), BTCY (Belgium), and RAI (Italy), and supported by Rohde & Schwarz (Germany).

It is driving the development of a joint commercial roadmap across six European markets representing more than 270 million people.

The goal is to signal 5G Broadcast market readiness and pave the way towards the first commercial network.

The members of 5BSTF have been working together on reaching a population coverage of 125 million residents across Germany, France, Italy, Poland, the Czech Republic, and Belgium. 5BSTF members said this could be a completely new addressable market ready to emerge from Q2 2027.

This new market has prompted several mobile original equipment manufacturers (OEMs) to assess the business opportunities presented by 5G Broadcast technology, said the 5BSTF. The OEMs are currently conducting extensive field trials utilising readily available commercial devices.

https://kitplus.com/news/major-europ...-in-2027/12574

Quote:

“We are glad to see private Broadcast Network Operators (BNOs) participating in the Task Force are ready to leverage the existing DTT infrastructure to enable the world’s first 5G Broadcast network connectivity, hence paving the way towards the broadcasting modernization and transforming the broadcasting business landscape,” highlights the 5BSTF Team.

5G Broadcast enables a variety of new multimedia services with lower latency and guaranteed Quality of Service (QoS), thus improving the overall consumer Quality of Experience (QoE). It brings the exceptional DTT video quality into smartphones and tablets, available in additional use cases like transport or outdoor for a rejuvenated editor audience. The new broadcast technology comes with a simplified and flat infrastructure having a minimum impact on the environment with minimum CO2 emissions and lowering the barrier for consumers to enjoy premium Zero-rated content with longer battery lifetime.

The emergence of a new addressable market has prompted several mobile original equipment manufacturers (OEMs) to assess the business opportunities presented by 5G Broadcast technology, particularly given the low entry barriers on a global scale that align with their strategic goals, as has been extensively confirmed in 2025 Mobile World Congress, Barcelona. At present, these manufacturers are conducting extensive field trials utilizing readily available commercial devices, while simultaneously seeking innovative methods to broaden their product range and enhance the device upgrade cycle, all aimed at providing an outstanding consumer experience.

https://www.csimagazine.com/csi/5G-B...-in-Europe.php

Quote:

TowerCast not just focused on the near term but also addressing TV sets and automotive spaces.

“For us, 5G is the future of DTT in France,” Dumond reiterated.

In Germany, 5GB is less advanced but still moving steadily forward.
Network service provider Media Broadcast believes it could be a game changer for broadcasters, advertisers and consumers alike.

Research suggests that 4 million people in Germany currently consume DTT on mobile – but this could rise 15x to 53 million with the introduction of 5G Broadcast, which is part of the global 5G standard.

“There is huge potential to bring linear TV to mobile phones,” said Markus Schneider, product manager at Media Broadcast. “This is the biggest argument to bringing 5G Broadcast to Germany.”

One business model would be the ability to offer targeted ads in the linear TV stream to smartphones – something which is not possible now.

Broadcasters would appreciate the cheaper CDN cost of running a DTT service. “There are costs but these costs are fixed,” Schneider said.

Another driver for 5G user potential is the projected growth in Europe of live video to mobile handsets. Because devices have a feedback channel it means links to VOD platforms easily embedded.

He also pointed to the green energy saving benefits of 5G Broadcast which is 90% less than that of streaming.