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Old 19-03-2025, 19:43   #1094
OLD BOY
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Re: The future of television

Quote:
Originally Posted by Chris View Post
I did. But, that being the part where they merely identify the problem, I kept reading in order to discover what their possible solutions are. So I also read:



And



And also



… which is the only one of the three options Ofcom has put forward for early discussion that actually involved ditching DTT. The other two emphatically do not. The *first* one in the list even advocates for investment to make it resilient and more efficient. Yet somehow no matter what you read, and even when what you post says the opposite of what you think it does, you stick to the idea that you must be right. Meanwhile, we draw ever nearer to your switch of prediction date. Tick tock.



Based on all the above, apparently I do, and you’re right (for once), no there’s not.
I read all of that. I also read:

‘A significant number of broadcasters voiced concerns in their evidence that maintaining the existing DTT infrastructure is unlikely to be commercially attractive after the 2030s.’

Ofcom may have some sticking plaster solutions, but their mindset is different to what the TV industry actually wants and is prepared to pay for. Money is tight, for TV channels, for the government and for taxpayers. Something has to give.

Ofcom is desperately trying to find reasons for propping up DTT, but it will ultimately fail, in my opinion. Another 10 years and the DTT audience that advertisers wish to attract will have migrated to IP. What’s left? Ah yes, the BBC! Well they are into digital first as well, and they don’t seem to be hanging around, do they?

Well, let the good people of this forum judge for themselves. I’m beginning to think some of you have shares in DTT!
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