The article is from today.
From article/
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Heated tobacco is different from vapes, which contain nicotine but no tobacco, and they are much less popular.
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I suppose it comes down to whether it's a Tobacco product or a nicotine
product.
Link
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1 Meaning of “tobacco advertisement” and “tobacco product”
In this Act—
“tobacco advertisement” means an advertisement—
(a) whose purpose is to promote a tobacco product, or
(b) whose effect is to do so, and
“tobacco product” means a product consisting wholly or partly of tobacco and intended to be smoked, sniffed, sucked or chewed.
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