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					Originally Posted by Itshim  Welcome to what happens if everyone pushes the price  they pay down, I include myself in doing this  | 
	
 No, it's what happens when takeovers and mergers occur and a single company ends up dominating the market.
This will actually save Virgin money as they will no longer have to pay carriage fees for Eurosport.  With TNT Sports, as a standalone channel, costs are met by subscribers.