[Stephen]

You need to look at the context of those ratings though. Who was the 6th most watched show on TV Christmas day and was 4.11 million. It's now up to over 6 million with the +7 days. Not only that but the show is still one of the Beebs top 6 most profitable IPs that they own outright.

In addition to the ratings look at the audience share, as that has barely changed at all. Showing that as much as TV audiences have dropped its still achieving the same percentage of viewers. TV viewing has changed a lot now.