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Originally Posted by OLD BOY
What I said was that they were a passing fad. I don’t deny or discount the fact that they have a growing audience right now, but my view is that the interest will subside over a few years as people want something new to watch.
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The evidence shows otherwise with year on year growth forecast over the next few years. All backed by advertisers as this is utopia for them, the ability to target and track the audience. That is where a lot of the money is.
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The key really is the content, and if they manage to be profitable enough to screen new content, then clearly this will change things. I think the streaming channels are best suited to one-off dramas, films and general entertainment, because with a TV drama series you are following, these channels screen episodes one after the other and it’s difficult to nail down when the next episode outside of that sequence will be screened, due to the lack of a programme guide.
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There has always been a massive market for archive content. The content which they grew up watching or just that they have grown comfortable with. I don't really agree with your theory about one off dramas, that's a pattern for people who like to get absorbed in big drama productions, which isn't everyone. Much of the time, nowadays, we get TV channels releasing a whole series online as they start to show weekly episodes of a new show. Meanwhile, the streamers often adopt the method used by linear broadcasters and release a new episode each week. In any event, FAST channels are ideally suited to news, music channels etc which on-demand streamers are not.
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I guess we’ll have to wait and see, but I think these channels will be short-lived. I am happy to be proved wrong, though. If that’s really what people want, fair dos.
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We don't really have to wait and see. Just follow the stats and see how things develop. Remembering that advertisers and the whole marketing industry has a vested interest in this doing well.
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The younger generation like to view these one-off videos such as you see on YouTube - cat and dog videos and people doing stupid things, and perhaps that is what the FAST channels will morph into over time.
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Viewing cat and dog videos is more the way older generations use YouTube etc. TikTok, YouTube Shorts and the like are conditioning younger generations to expect their content in compartmentalised 2 minute packages. They don't develop the concentration span to watch long drama productions, so we'll have to see what impact that has on your prediction for the on-demand future.
---------- Post added at 21:31 ---------- Previous post was at 20:35 ----------
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Originally Posted by Media Boy UK
Digital Bits Rate has reveal that Virgin Media UK ARE SET to move That's Christmas (aka That's TV 3) soon to a new channel number.
Given that - That's TV 2 is set to launch on Virgin Channel 151 soon (Source
@UKCTVC).
So I feel will move from Virgin Channel 296 to Virgin Channel 152.
https://www.digitalbitrate.com/files...g?v=1731046607 |
The channel move has been confirmed by UKCTVC on their X feed.
https://x.com/UKCTVC