Quote:
Originally Posted by Stephen
Yes Premier Sports bought the channels back from Viaplay who did own the channels at one point. It was still technically a rebrand.
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It was a change of ownership in the context of the original question about "the same old company just rebranding over and over?". In terms of what happened on Virgin TV, both for the changes to and from "Viaplay Sports" the services kept the same ID number. So in that context it was a rebrand, or as UKCTVC defined it at the time, a "relaunch". Rebranding in the ROI was a slightly different scenario, where Premier Sports continued to operate throughout in its own right, just as Setanta Sport continued to operate in the ROI when it went into administration in the UK.